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The Robey Chicago: Rebrand

Client: College project

Role: Rebranding

Date: 2019

Originally built in 1929 as an office building, The Robey Hotel sits on one of the iconic six corners in the Wicker Park neighborhood of Chicago. The art deco building towers over the neighborhood and is the only skyscraper for miles.

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Art Direction

In order to create a more interesting identity, I looked at several aspects of what makes The Robey unique as a hotel. The art deco facade is the most memorable part of The Robey. This new logo uses the architecture of the hotel as the architecture of the mark, creating a stronger and more recognizable presence.

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