ABUNDELICIOUS ⎯
REBRAND
CLIENT: Abundelicious
ROLE: Rebrand
DATE: 2020
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THE GOAL​
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Abundelicious is a wellness company rooted in mindful eating and helping clients rework their relationship with food. The existing identity had a “blueberry” motif but lacked cohesion and visual clarity, leaving the brand feeling inconsistent and less polished than it could be.
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I was hired to give Abundelicious a refreshed, elevated identity that better reflected its values: wellness, balance, and nourishment. The new brand should feel timeless and trustworthy, something people would feel confident returning to.
THE STRATEGY​
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To communicate the essence of mindful, healthy living, I zeroed in on a clean, minimal visual language that felt modern, grounded, and flexible. I reinterpreted the blueberry concept in a more refined way. The new logo uses streamlined, elegant lines to evoke growth, health, and natural balance
The identity leans on simplicity and restraint, making sure the brand will age well and feel relevant over time. The clean aesthetic supports a broad range of brand applications — from digital wellness coaching to print‑based guides or marketing collateral.
THE OUTCOME​​​
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The refreshed identity landed as a more sophisticated, cohesive brand for Abundelicious. The new direction conveys calm, wellness, and reliability, positioning the brand for long-term engagement. For a brand built around trust, health, and longevity, this visual overhaul strengthens its credibility and sets a tone that feels contemporary, clean, and reassuring.
