NUDGE COACH INC ⎯
LOG-IN SCREENS
CLIENT: Nudge Coach Inc.
ROLE: Branding design
DATE: 2021-2025
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THE GOAL​
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I worked with Nudge regularly to design user‑facing log‑in screens and app icons for their enterprise‑level clients. My task was to create visuals that aligned with each client’s brand identity and mission, making the first interaction feel custom, reassuring, and on‑brand, even though the platform itself serves a broad set of coaching programs and client types.
THE STRATEGY​
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To meet this need, I developed a flexible design system for the log‑in screens that could adapt to different client brands while maintaining consistency in usability and visual quality. I considered key elements:
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Tailoring color schemes, iconography, and typography to reflect each client’s brand voice
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Ensuring clear visual hierarchy so users know where to input credentials and where to go for help
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Maintaining a balance between distinctive branding and the functional expectations of a secure enterprise log‑in flow
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Throughout, I prioritized user trust and brand alignment — because for a coaching app, the log‑in screen is often the first touchpoint that sets tone for the experience.
THE OUTCOME​
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The deliverables were well‑received by Nudge and their enterprise clients. Each customized log‑in screen helped the client feel like the app was “their” branded experience.