SUB-ZERO, WOLF, AND COVE ⎯
HOLIDAY CARD
CLIENT: Sub-Zero, Wolf, and Cove
ROLE: Print design
DATE: 2024
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THE GOAL​
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Each year, Sub-Zero, Wolf, and Cove sends out a holiday card to clients and partners, something that reflects the warmth of the season and the brand’s premium, design-forward aesthetic. My task was to concept and design a holiday card for 2024. The chosen design needed to feel festive, elevated, and unique to the brand, not just a generic greeting.
THE STRATEGY​
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The selected direction was inspired by classic holiday patterns that are often found on sweaters. I created a pattern that includes the Sub-Zero, Wolf, and Cove product icons, tying together warm tradition with the brand's identity. To elevate the physical experience I included an insert card featuring an eggnog recipe, provided by one of the companies team chefs, adding a tactile, personal touch that aligns with the brand's culinary legacy.
THE OUTCOME​
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The final card design was printed and mailed as Sub-Zero's official 2024 holiday greeting card. It
captured brand tradition, culinary heritage, and a delightful design all in one. The additional concepts helped build internal alignment, and showcased the creative flexibility I bring to even the most classic seasonal briefs
Alternative Concepts:
I created a handful of concepts that were presented as options. 1: using the Sub-Zero snowflake icon as a motif, 2: incorporating the founders of Sub-Zero highlighting the company's 80th anniversary, and 3: leveraging a vintage Sub-Zero ad and adding a holiday flair.
