Great Midwest Bank –
Seasons of Simply Giving

I developed the brand identity for Great Midwest Bank’s charity program, Seasons of Simply Giving, with a focus on warmth and playfulness. To achieve this, I created a hand-drawn pattern featuring small illustrations that visually represented the program’s mission. This pattern became a key design element, seamlessly integrating across promotional materials, from social media graphics to print collateral.

​

For the logo, I aimed to capture a childlike, heartfelt quality. I replaced the “V” in “Giving” with a hand-drawn heart and positioned “simply” playfully above it, creating a sense of spontaneity and approachability. This design choice offered a welcoming contrast to the bank’s more formal corporate identity, reinforcing the program’s spirit of generosity and community.