SUB-ZERO, WOLF, AND COVE ⎯
WINE STORAGE BROCHURE
CLIENT: Sub-Zero, Wolf, and Cove
ROLE: Brochure design
DATE: 2025
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THE GOAL​
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Sub-Zero’s sales and showroom teams needed a refreshed brochure to showcase their wine storage line, a product category known for its luxury appeal and high-performance features. The existing brochure was visually outdated: bright colors, blocky layout, and a structure that felt more chaotic than elegant. My task was to give the brochure a full visual and content overhaul, bringing it in line with the brand’s premium identity while organizing the product information more clearly for showroom consultations. Additionally, setting a visual standard for all other product category brochures.
THE STRATEGY​
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I approached the redesign with two core priorities: refinement and clarity. Visually, I stripped away the older, cluttered design and replaced it with a more minimal aesthetic, using Sub-Zero’s current brand guidelines as
a foundation. This meant clean typography, elegant spacing, and updated hero imagery
that allowed the product to speak for itself.
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Content-wise, I reorganized the brochure to feel intuitive and easy to follow. I structured it by product type, size, and style, creating digestible sections that walked the reader through options without overwhelming them. Each section flows into the next with clarity and a sense of editorial polish, turning what could feel like a spec sheet into a beautifully designed sales tool.
THE OUTCOME​
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The final brochure is a sleek, informative resource now used by dealers and showrooms nationwide to guide customer decisions. It communicates technical details with ease, while aligning with Sub-Zero’s elevated brand tone, showing that even practical sales materials can feel like luxury experiences.